The insiders' briefing that decodes the next waves of desire & wellbeing — essential weekly intel to spark your next breakthrough.
The Future of 'Better for You' Innovation
This week we dive into 'better' innovation, mind control gaming, Greggs' pub pop-up, and a million-dollar mistake.
Trends Are Temporary, Pleasure is Forever
This week we highlight The Pleasure Zine and cover everything from the latest Marie Antoinette exhibit to Meta’s smart specs and Greggs’ leap from bakes to bean bags.
The Secret to Bolder Innovation
This week we unpack what it takes to get to breakthrough innovation, microbe chocolate, Nike's plot twist & Budweiser's Art House move.
How to Create Collab Magic
This week we unpack Reese’s mic drop Taylor Swift moment, tactile robots, 'posh' beer, and art that heals.
When the Market Shakes, Dig Deeper
Because the mother lode is often buried in the quirks, contradictions, and human messiness that no chart can capture.
The Rise of Cultural Joybombs
How everyday condiments are becoming the ultimate test kitchen for comfort, thrill, and culture-led innovation.