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It's becoming a new status symbol as people pre-plan their bounce-backs before the crash even comes.
Here's how the next generation navigates the pendulum between virtue and vice.
From spicy sips to sonic sweets, brands are waking up to a world craving visceral, sense-bending experiences, here’s how to lead the charge.
As appetites shrink and desires shift, we predict GLP-1 drugs will spark a basket revolution.
There's growth to be found in the niches of micro-fandoms.
Some people aren’t waiting for others to make the world better, they’re taking matters into their own hands.
