PLEASURE REPORT
The Future of 'Better for You' Innovation
This week we dive into 'better' innovation, mind control gaming, Greggs' pub pop-up, and a million-dollar mistake.
Trends Are Temporary, Pleasure is Forever
This week we highlight The Pleasure Zine and cover everything from the latest Marie Antoinette exhibit to Meta’s smart specs and Greggs’ leap from bakes to bean bags.
The Secret to Bolder Innovation
This week we unpack what it takes to get to breakthrough innovation, microbe chocolate, Nike's plot twist & Budweiser's Art House move.
How to Create Collab Magic
This week we unpack Reese’s mic drop Taylor Swift moment, tactile robots, 'posh' beer, and art that heals.
When the Market Shakes, Dig Deeper
Because the mother lode is often buried in the quirks, contradictions, and human messiness that no chart can capture.
The Rise of Cultural Joybombs
How everyday condiments are becoming the ultimate test kitchen for comfort, thrill, and culture-led innovation.
What If One Question 10X’d Your Future?
Discover how extreme questions and ideas are reshaping minds and markets.
Buying Calm in 2025
Calm is no longer a single vibe, it’s a growing landscape of moods, moments and meaningful experiences.
Protect Your Pleasure DNA
How staying true to your pleasure promise - and avoiding those tempting hype cycles - drives timeless appeal.
140m Reasons Why Virtual Worlds Truly Matter
From ice cream to yoga, these brands make digital worlds irresistible.
Enhanced Humans: How Sport is Rewriting Peak Performance
Human optimisation, once reserved for elite athletes, will become the norm across work, creativity, and relationships.
The Brands Winning Hearts (and Headlines) are Playing on the Edge
With attention flattened out by algorithmic sameness, how do we help our brands stand out?
Are You Giving Consumers the Luxury of Time Well Spent?
As burnout peaks, consumers are seeking brands that help them stretch, savour, or sculpt time into moments that feel meaningful, not just efficient.
Exploring Future Food Stories
We're in a moment where labels are blurred, meanings are subjective, and facts alone don't settle the argument.
Recovery: A Personal Investment Strategy
It's becoming a new status symbol as people pre-plan their bounce-backs before the crash even comes.
Festivals: Where Wellness & Wildness Meet
Here's how the next generation navigates the pendulum between virtue and vice.
Sensory Magic is the Next Consumer Obsession
From spicy sips to sonic sweets, brands are waking up to a world craving visceral, sense-bending experiences, here’s how to lead the charge.
The Next $190B Opportunity is Here: The GLP-1 Era
As appetites shrink and desires shift, we predict GLP-1 drugs will spark a basket revolution.
The Pleasure of Connecting with a Select Few
There's growth to be found in the niches of micro-fandoms.
WeTopia: A Future Built By Us, Not Institutions
Some people are stepping up and making the world better in their own way—through action, creativity, and everyday choices that add up.
Precision Pleasure
Here's your blueprint for hyper-personalised success.
Welcome to the New Escape Mode
The future of travel is less about where we go and more about what we unlock when we get there.
Joy is Getting Quieter
From dopamine-aware design to 10-second resets, we’re entering the age of intentional ease.
80 Ways Brands Are Rewiring the Planet
Sustainability requires a total system redesign. Here's who’s doing the interesting work.
Los Angeles: The Future of Feeling Good
Inside the city that's always pushing the boundaries of virtue and vice.
Intimacy Gets Intelligent
Intimacy is getting an upgrade—softer, smarter, and designed to connect us more deeply than ever before.
Pleasure Has Shifted; Drinking Has Too
This week we’re breaking down vibe-based rituals, sensory tech, and the new rules of curated indulgence.
Why We're All In On Pleasure
Because in a world on fire, joy isn’t a luxury, it’s a strategy.
VIEWS
Turn Your Chores into Scores
Sweep into a world where cleaning meets gaming with 'Spatial Vacuuming'.
Joyful Innovation
The Ice Cream Industry is bringing some magic and meaning to a traditional category.
Money Can Buy You Love
Score by Neon Money Club is a dating app for those looking to invest in love.
Reviving the Planet One Innovation at a Time
Regeneration is the new sustainability—brands are moving beyond damage control to design products that actively heal the planet, one innovation at a time.
Crafting Serenity in a World of Hustle
As the world spins faster, brands are slowing things down—transforming snacks, sips, and rituals into moments of calm, comfort, and quiet joy.
The Era of Fan-Domination
Harnessing the power of swarming social communities.
Building Bridges Through Inclusivity
WeTopia is about more than ticking boxes—it’s about designing a world where everyone belongs, with brands using tech, creativity, and empathy to bridge gaps and build real connection.
The Future of Hyper-Personalisation
From microbiome-matched toothpaste to AI-crafted scents and custom 3D-printed kicks, hyper-personalisation is turning everyday products into precision-fit experiences.
Cultivating Deeper Connections in a Disconnected World
In a world wired for distraction, it's is about beverages that bring us back to each other—whether it’s mood-boosting elixirs, sonic-aged spirits, or functional sips designed for connection.
The Sense Evoking Technology of Digital Scents
A new era of immersive, multi-sensory experiences.
Luxury and Learning in the Digital Realm
Luxury and Learning in the Digital Realm.
Elevating Everyday Wellness
Brands are tapping into next-gen science to make feeling good effortless—think microgel vitamins, gut-boosting sodas, and AI-crafted nutrition.
Luxury Spirits
Redefining Personal Pleasure
Turning Waste into Future Wealth
Brands are ditching the “reduce and recycle” playbook and going full regenerative, turning everything from e-waste to pasta scraps into high-value products.
The Rise of Digital Influencers and Experiences
Blurring Boundaries in the Virtual World
Building Long-term Relationships
How tech tools are focusing on financial transparency to go beyond initiation phase to create lasting relationships.