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The Sense Evoking Technology of Digital Scents
A new era of immersive, multi-sensory experiences.
George Barton-Bull
January 28, 2025
What is this about?
Digital scents are poised to revolutionize how we experience digital content by tapping into our often-overlooked but powerful sense of smell. Known as olfactory or scent technology, this innovation uses devices equipped with scent cartridges or synthesizers to emit aromas, integrating smell with digital experiences. Whether enhancing VR and AR, creating new marketing opportunities, or offering therapeutic applications, digital scents add a new, deeply immersive layer to our interactions with technology.
Why is it interesting?
As technology increasingly integrates into our daily lives, digital scents unlock a sensory dimension that promises to make digital experiences more engaging and memorable. Companies like Feelreal and OVR Technology are leading the way, developing VR devices that release scents at key moments to heighten realism and emotional connection. Vapor Communications' Cyrano, a device for scent-sharing through mobile apps, shows how brands can create memorable, multi-sensory experiences that drive engagement and recall. From movies and gaming to virtual shopping and healthcare, digital scents offer potential applications across industries, adding an emotional depth that transcends traditional sensory boundaries.
So what?
As digital scents become more accessible, brands will deepen customer engagement by activating the sense of smell—one of the most powerful triggers of memory and emotion. From retail to wellness, digital scents will enhance how we interact with digital content, creating multi-sensory experiences that foster stronger connections and memorable interactions.
How might your brand leverage digital scents to craft unforgettable, immersive consumer experiences?
Just Imagine…
A near future…
…Where Godiva chocolate creates a digital aroma stick designed to satisfy cravings without calories with indulgent aromas like warm cocoa.
A mid future…
…Where The Macallan creates a virtual distillery tour for non-alcoholic drinkers, enabling them to experience the complex aromas and taste notes of aged whiskey without the alcohol.
A far future…
…Where Canopy Growth partners with Dove to develop a "scent cancellation" technology that neutralizes the aroma of cannabis, allowing users to enjoy cannabis in social settings without unwanted smells.