Their half-time performance was a masterclass in symbolic storytelling, restraint, and subversion. Beneath the music, they were asking us to think critically, not just consume.

27 years later, Nike returns to the big game and owns the moment (again) with: Women. Sports. Legacy. This isn’t just an ad. It’s a ‘hell yes we can’ movement.

Did you know half of girls drop out of sports by 14? Dove + Sports Illustrated continues to rewrite the narrative to flip the script by spotlighting young athletes and proving that confidence is a real game changer.

Find more curated inspiration that unlocks opportunities in the future of pleasure and wellbeing.

The Cuddle Collab, by Target, taps into the creator economy, partnering with ‘fur-fluencers’ to connect with the 70% of shoppers who consider pets family. Because let’s by honest—they run the house anyway.

Putting competition aside to launch a limited-edition QPC collab in France. Because if they can bury the beef, what’s stopping the rest of us?

Victoria Beckham turns her London boutique into a curated art space, showcasing Basquiat, Haring & more. Because great retail > shopping. Immersion, inspiration & impact are what stands out.

Explore thousands of innovation signals like these on FuturePossible^®.

Hydration without the hassle. A joke? Maybe. A sellout? Definitely. Ultimately it’s proof that these collab stunts aren’t going anywhere. They grab headlines and always sell out. Remember the Casket Cooler? Sold for ~$69K.