Hello friends,

This Women’s History Month, let’s take a moment to not just to reflect on how far we’ve come, but to recognise how much momentum is already here.

In the US, women now make up 58% of college students, 70% of healthcare executives, and nearly half of business owners. We’re driving innovation, shaping industries, and redefining leadership, not just for ourselves, but for everyone.

I’ve always believed progress isn’t about one group moving ahead. It’s about expanding what’s possible for everyone. And while there’s still work to do, especially in women’s health, sports, and representation, the future is being built, right now, by those who refuse to wait.

This week, we’re diving into the bold ideas, game-changing innovations, and cultural shifts shaping what’s next.

Because when we celebrate progress, we fuel what comes next for everyone.

Let’s get into it.

Quicklinks

• The Future Was on the Sidelines— Not Anymore

• The Cata-Lyst: 5 mind-expanding finds we're tuning into right now

• Wait What?!: Sci-fi tech hitting the real world

• 7 Great Marketing Moves

• Brand + Culture = ?

• TL;DR

The Future Was on the Sidelines— Not Anymore

For too long, women’s health, sports, and culture have been underfunded, undervalued, and underserved. These trailblazers are making sure the future is fully reimagined.

• Running, Reimagined — Late nights, fast paces, and electric energy—Nike’s After Dark Tour is turning women’s running into a movement that feels more like a night out than a workout.

• Beat The Heat — New research confirms that exercise and a solid diet cut inflammation in postmenopausal women, lowering the risk of heart disease. Movement isn’t just about fitness— it’s about longevity.

• High-Tech Menopause — IdentifyHer’s Peri wearable, launched at CES 2025, is finally giving women real-time data-driven insights on perimenopause. Because “just deal with it” was never a medical strategy.

• The New Age of Inclusive Innovation – From AI-driven period tracking for visually impaired users to wearables that detect hormonal shifts, a wave of products is emerging to close the gender gap in health tech. These innovations aren’t just filling a market need— they’re changing who gets prioritised in healthcare.

• Change is Brewing – The International Women's Collaboration Brew Day is back, with this year’s theme: Unite Society. Women brewers worldwide are crafting limited-edition beers to fund women’s causes.

• Reclaiming the Lens – Agender Is Reframing Who Gets to Tell the Story. The studio is putting women behind the camera and in creative control, reshaping visual culture from the ground up.

• The Vagina Museum Fights On – The world’s only museum dedicated to smashing taboos around women’s health and anatomy is at risk of closing. Because, once again, funding for women’s education is somehow still up for debate.

Take away: From game-changing health innovations to breaking barriers in sports, business, and culture, women are no longer waiting for permission, they’re taking the lead. Whether it’s high-tech menopause tracking, inclusive , or redefining what a race can be, the future is being built with equity, representation, and bold action at its core. The message is clear: the sidelines were never the place to be.

The Cata-Lyst: 5 mind-expanding finds we're tuning into right now

The Vagina Business – Women’s health is a billion-dollar opportunity— but it’s still fighting for attention. Marina Gerner’s book unpacks the femtech revolution, from AI-powered fertility tracking to smart bras that detect heart disease. Want the full picture? Read the book. Want to hear it straight from the source? Watch her SXSW talk on how innovation is reshaping the future of women’s health.

Internet Chaos, Curated – Howtown Videos is the weirdest corners of the internet, curated. Deep cuts, niche memes, and brilliance the algorithm could never serve you.

Loosey Goosey – A blend of nature and neuroscience to create a genuinely effective relaxation experience— because unwinding shouldn’t feel like a chore.

Let the Kids Play – A movement in London is tearing down anti-play signs, proving that public spaces should encourage joy, not restrict it.

Hidden Histories with Nova Reid – A podcast spotlighting Black women who shaped history— including Barbara Blake-Hannah and Olive Morris— whose contributions have been overlooked for too long.

Wait What?!: Sci-fi tech hitting the real world

AI That Speaks Africa’s Languages – Lelapa AI is breaking linguistic barriers with VulaVula, ensuring African languages aren’t left behind in the AI revolution.

AI Says: “Figure It Out Yourself.” – A coding assistant just refused to help a user, telling them to learn instead. Assistive tech or a new form of gatekeeping?

A $35,000 computer powered by human brain cells. Cortical Labs’ CL1 merges living neurons with silicon, creating an energy-efficient AI that learns like a human.

Saving the planet… through a VR headset? Conservationists are using hyper-realistic digital twins of endangered ecosystems to study and restore nature—without stepping outside.

Flying taxis just got FAA-certified. Joby Aviation is bringing Uber for the skies one step closer, with backing from Uber and Toyota.

7 Great Marketing Moves

The best campaigns don’t just sell. They challenge, excite, and own cultural moments. The work that wins is the work that makes you feel.

Ripple+ A banned vape reimagined as a bullet, forcing a brutal, eye-opening conversation about health risks.

Butterkist The ultimate movie night sidekick, proving that every genre is better with a crunch.

JBL’s The "Made to Be Heard" campaign cranks up self-expression, turning music into a movement for those who refuse to be ignored.

Canva Lorraine Bracco is back in the therapist’s chair, but this time, your bad design choices are on the couch.

Peroni x Ferrari Rolling out the red (and green and white) carpet, because when you join Italy’s elite, you don’t just arrive—you make an entrance.

Apple Everyday life becomes an action movie in their latest slow-motion spectacle.

Heineken is on a global hunt for a McLoughlin to take over a 155-year-old Irish pub, because some jobs are written in the stars.

Breaking News

Brand + Culture = $1,950,000,000

TL;DR

• Women’s health, sports, and culture aren’t just fighting for attention— they’re rewriting the rules.

• From AI-driven health tech to Nike’s After Dark Tour, innovation is closing long-ignored gaps.

• The smartest brands are tapping into culture, pushing boundaries, and making a statement.

• Progress isn’t just happening—it’s picking up speed.