This week we dive into 'better' innovation, mind control gaming, Greggs' pub pop-up, and a million-dollar mistake.
This week we highlight The Pleasure Zine and cover everything from the latest Marie Antoinette exhibit to Meta’s smart specs and Greggs’ leap from bakes to bean bags.
This week we unpack what it takes to get to breakthrough innovation, microbe chocolate, Nike's plot twist & Budweiser's Art House move.
This week we unpack Reese’s mic drop Taylor Swift moment, tactile robots, 'posh' beer, and art that heals.
Because the mother lode is often buried in the quirks, contradictions, and human messiness that no chart can capture.
How everyday condiments are becoming the ultimate test kitchen for comfort, thrill, and culture-led innovation.
Calm is no longer a single vibe, it’s a growing landscape of moods, moments and meaningful experiences.
How staying true to your pleasure promise - and avoiding those tempting hype cycles - drives timeless appeal.
Human optimisation, once reserved for elite athletes, will become the norm across work, creativity, and relationships.
From spicy sips to sonic sweets, brands are waking up to a world craving visceral, sense-bending experiences, here’s how to lead the charge.
As appetites shrink and desires shift, we predict GLP-1 drugs will spark a basket revolution.
Join us for a fully guided trip to L.A. and enjoy a Pleasure Innovation Safari, where you'll discover leading-edge insights shaping the future of pleasure and wellbeing.
From dopamine-aware design to 10-second resets, we’re entering the age of intentional ease.
Sustainability requires a total system redesign. Here's who’s doing the interesting work.
A deep dive diving into the madness, the mayhem, and the marketing moves that are turning extreme experiences into cultural currency.
But how we experience it is changing fast.
