Overview
This September, join us in LA for a Pleasure Innovation Safari and discover leading-edge insights shaping the future of pleasure and wellbeing.
Here’s 3 reasons to join us…
Outlearn 48 Trend Reports in 48 Hours
Cut through the noise and see the future up close with real-world insights.Inspiration That Actually Inspires
Spark your imagination with people, products and culture that pushes boundaries.More Business Impact Than a Tradeshow
No lanyards, just intimate conversations and real connections with 15 peers.
Be the innovation leader who sparks real change within your business and explore the trends driving disruption across multiple categories such as alcohol, beverage, food, and cannabis.
Los Angeles
It’s a city where tradition meets transformation, offering everything from adaptogenic elixirs and high-tech sensory spaces to luxury cannabis lounges. LA is a living lab for the future of pleasure, where nightlife is shifting toward caffeine and connection, tequila is giving way to sake and soju, and zero-proof drinks are redefining what it means to indulge; mindfully.
We’ve been visiting LA for the past decade, monitoring its endless and exciting evolution, pushing the boundaries in pleasure and wellbeing.
We’ll take you beyond the buzzwords with exclusive access to the spaces and people shaping these shifts, giving you a first-hand view of why LA still sets the pace for what pleasure looks like next.
What to expect on the safari
The highly curated trip will cover a variety of activities, designed to explore leading-edge culture and help you to expand your thinking beyond your category. It includes…
Influencer discussions
Retail visits
Product sampling
Cultural immersion
And a range of curated activities to maximise the learnings
Take a peek at some of our hotspots at the bottom of the post…
Only 15 spaces available.
Date is TBC (aiming for 8th - 10th September, 2025)
Sign up below to stay informed without commitment.
Sign Up and Register Your Interest
To register your interest and to allow us to tailor the experience to your needs, please fill out this 1 minute survey and we’ll be in touch.
Why join us in LA?
Actionable insights and opportunities to supercharge your innovation strategy
Hands-on product sampling and behind-the-scenes insights
Immersive & intimate group experience (unlike massive trade shows)
Network with fellow innovators pushing new boundaries in pleasure & wellbeing
Hosted by The Mighty Shed
We are the pleasure-focused futurist brains behind iconic brand innovations for giants like Coca-Cola, The Macallan, Pabst, Twisted Tea, Red Bull, Taco Bell and Organigram are here to guide you.
Our safari programs are highly curated and immersive experiences that place your team at the leading edges of culture & consumption. As one team with our collaborators, you will see what's happening now and with context so your team can think differently about where to go next.
Together, we hunt for insights that inspire disruptive ideas, and helping to inform your landscape of future opportunities.
Simply bring yourself and wear comfortable shoes. We’ll provide notebooks, writing utensils, and materials for on-the-fly idea capture.
All activities will be accessed by provided transportation.
In advance of the Safari, we’ll provide additional reading on all activities and venues.
The Plan: Costs & Timings
Date: Aiming for 8th-10th September, 2025
→ Arrive
Participants travel to LA & Check-In at The Hoxton
Welcome Drinks
→ Safari Day 1
Fully Curated Tour & Activities
Immersive Dinner
→ Safari Day 2
Fully Curated Tour & Activities
Lunch Experience
PM - Check-out of The Hoxton and Participants Travel Home
COSTS
Approx. $7,000-$8,000* or £5,500-£6,500* +VAT
Exc. travel and some other expenses - see below
*Cost includes:
2 nights stay in a standard room at The Hoxton
Breakfast, lunch, dinner and in-between refreshments on Tuesday, as specified in the Safari itinerary
Breakfast, refreshments & lunch on Wednesday as planned by The Mighty Shed and specified in the Safari itinerary
Transport between all spots on the itinerary
Cost of product sampling on-site in each location
*Cost excludes
Flights and transfers to and from your home location and The Hoxton
Any additional nights in the hotel
Travel or Health Insurance
Products you might like to purchase as reference or personal use
A Peek at Our Hot Spots
Elorea – Where Scent Meets Sip
Elorea reimagines indulgence through fragrance-inspired drinks that connect scent, flavour, and emotion. This Koreatown café-perfumery blends Korean heritage with modern rituals, offering creations like jasmine matcha and smoked espresso to evoke mood and memory. It’s a sensory-rich space where presence replaces excess, and where every sip tells a story.
Remedy Place – The Flagship of Local Wellness
Remedy Place West Hollywood is the original outpost of what’s now considered the world’s first social wellness club, a concept that merges nightlife, luxury, and bio-optimisation. Here, wellness is a curated social ritual.
From group ice baths and lymphatic massage to hyperbaric chambers and IV therapy, every offering is designed to help people feel better together.
The Woods x Ganja Giggle Garden
Experience zen at The Woods' Ganja Giggle Garden, one of LA’s few outdoor cannabis-friendly spaces. The Giggle Garden is a rare retreat offering private cabanas for rent in West Hollywood. Built for comfort with air filters, climate control, and lush views of the garden and koi pond, this is a premium cannabis-friendly experience in a serene setting. Whether you're indulging or observing, this is a glimpse into the sophisticated future of cannabis consumption.
Sign Up and Register Your Interest
To register your interest and to allow us to tailor the experience to your needs, please fill out this 1 minute survey and we’ll be in touch.