With attention flattened out by algorithmic sameness, how do we help our brands stand out?

As burnout peaks, consumers are seeking brands that help them stretch, savour, or sculpt time into moments that feel meaningful, not just efficient.

It's becoming a new status symbol as people pre-plan their bounce-backs before the crash even comes.

Intimacy is getting an upgrade—softer, smarter, and designed to connect us more deeply than ever before.